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Real Estate Didn’t Need Another "Brokerage"

By Matt Side - May 14, 2026
In an industry built on tradition, there is ONE idea powerful enough to break it open. UN. Not just a prefix. A mindset. A disruption. A declaration of independence from the old way of doing business. For more than 20 years, Realty ONE Group has proudly stood as the UNBrokerage. We did not create this brand to blend into the real estate industry. We created it to challenge it, flip it, a
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Realtors in a Glass Cage of Emotion

By Matt Side - January 15, 2025
No need to panic—this is just a simulation! We were testing the effectiveness of our soundproof phone booths in the CDA office and having a little fun with it. (hop on over to our socials and toss me a caption idea) It’s exciting to see the energy return as our agents finalize their goals for the year and focus on their business activities. Honestly, I’ve missed this kind of hustle. Over the pas
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Photography Tips for Realtors

By Matt Side - July 28, 2021
It seems these days photography can sometimes tell a story better than words can. As a writer, this kind of sucks. For homeowners, seeing an image of what could potentially be their future dream home, can be the kickstarter they need to start the real estate process. Quality real estate photography is so vital to the process and it creates not only a visual representation for the consumer but also
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Marketing a Home That Needs Work

By Matt Side - July 14, 2021
Are you thinking about putting your house on the market, but afraid to because it needs a lot of work? I’m sure most people have told you that in order to get top dollar for your home, you want to have new upgrades and renovations. This isn’t wrong, but if you are in either a financial bind or pressed for time, making renovations to your home just may simply not be in the cards, and that’s oka
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Navigating An Unusual Market

By Matt Side - June 16, 2021
Real estate professionals are helping buyers navigate a housing market, unlike anything we have seen before. To say this is a “seller’s market” would be an understatement with low inventory of homes on the market, a rise in the cost of goods causing construction of new homes to stall in some places, and then combine all of that with a worldwide pandemic that has caused many to reconsider where the
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100% Commission Structures in Real Estate

By Matt Side - November 12, 2020
Real Estate Professionals work off of commission, so it is important to know how different commission structures work, after all it is what pays the bills. Most traditional brokerages work off some sort of commission split where the agent will take a percentage and the brokerage will take a percentage of each transaction. Then, what is a 100% commission structure? LET’S TALK ABOUT 100% COMMISSI
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Maybe Your Franchisor Is Just Not That Into You

By Matt Side - September 29, 2020
Four ways to know your brand is (or isn’t) serious about support How do you know you’re getting the support that you deserve from your national franchisor? It’s a good question these days, as all national, and even independent, real estate brands claim to be solely in the business of putting you first. Let’s hope that we never again encounter a global pandemic like the one we’re currently ex
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Photography Crash Course For Realtors

By Dan Wilson - April 01, 2020
Photography Hacks for Realtors Step 1: Prepare your sellers and make sure the house is ready- The goal here is to show the home in its best LIGHT (pun intended)! Make sure that you have physically walked through the home, verify that that as many lights are functional as possible. If not get them some bulbs (always keep some in your car) I recommend warm lights over cool lights. Get multiple si
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CINC Partnership

By Dan Wilson - September 23, 2019
We partnered with Commissions Inc. to provide a robust web solution for our brokers. Being top of mind is critical to the success of a Realtor, this is why we scoured the market to find a powerful and simple system. We landed on CINC a full web and CRM (Customer Relationship Management) solution. Organizing your database is Step ONE, gather all of your contacts and uploaded them into the CINC
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